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Training Courses

Profiting from the internet
A vital course if you want to understand how to make money on the internet

Introduction to internet marketing
"Just wanted to drop you a line and thank you for the brilliant Internet Marketing training that I attended.."

Next Generation Magazines
Want to future-proof your magazine? Look no further

Diploma in Digital Publishing
Learn from John Weir and other leading internet thinkers

Comment

Diploma In Digital Publishing
"I think the course – thus far – is fantastic! And John is a terrific lecturer! Animated, keeps the complex simple, and has a great sense of humour – really good!"

On circulation
"It is obvious that whatever magazine sector you choose, it is in some sort of decline, whether it be computing, travel or automotive."

Web 2.0 not Business 2.0
The closure of Business 2.0 marks the end of the first phase of the internet

Digital Magazine News
"Digital Magazine News carries an interview with me on the launch of Excite Publishing in the UK"

Archived articles

Developed for
Anyone wishing to develop an understanding of online marketing and specifically how to use it to develop a greater understanding of readers and their needs. No technical expertise required.This is an interactive course that enables participants to gain a greater understanding of the potential of online marketing, and particularly what lessons can be learned from existing sites and the strategies employed by the leading Internet companies

Course content

How does marketing on the Internet differ from other media?
Case studies of publishers using the web - both profitably and unsuccessfully
Search engine optimisation - how Google and others are changing the marketing roadmap
Email marketing - how to build and exploit an email database
Global reach - how to get your message in front of a global audience
Performance indicators - how to prove that your campaign is effective AND measurable.

Course format

Price

To find out more about how our training courses can help your business, please contact John here or call us on 01225 341486

Course Date	Cost

©2008 Weir Media - LINKS Weir Media. News, opinion and information on magazines, media, technology, the Internet and Publishing 2.0. We offer training, consultancy and help for companies looking to improve their presence on the web.